Julia Pinckney Jones Music

Last week, we launched our Indiegogo Campaign, and we couldn't be happier with the response we've seen so far. Lots of people have been coming out of the woodwork to help us make this record a reality. I'm thrilled! In our first week "live" we've managed to raise more than half of our stated funding goal. It's pretty encouraging, but now the hard part begins. Our parents and closest friends have already contributed, so what do we do now? How do you keep up that kind of momentum? I'm seriously asking. I don't know. I have limited control over who actually even sees my Facebook updates - which is the "social media" format I'm most familiar with - and I resist the idea of spending my own cash (or worse, the cash of our early investors) to "boost" posts. Should I run a contest? There's apparently a way on Indiegogo to track who refers people to your page, and if they wind up investing, the referrer gets "credit...

Visit our Indiegogo Campaign Page! So I've got the blog. I've got multiple webpages. I've got Facebook pages for me, my band, and our music school. I'm on LinkedIn and G+ and Twitter (and I'm trying to keep everything updated, with varying levels of success). Then we decided to do a crowdfunding campaign to raise funds for our new album. Setting up the actual Indiegogo campaign was pretty easy, actually. They have lots of online research and resources to set you up for success. I read (and watched) almost all of them. Their interface is pretty intuitive, and although you have limited control of the layout, it does create an attractive page. The video component gave me a bit more pause. Indiegogo campaigns do not  require  a video, but they make it pretty clear that without one, you're kind of shooting yourself in the foot. So I set out to make a pitch video. Now, I've always been a bit creeped out watching myself on video, so I haven't really s...